The Undertones - The Love Parade

What this video is

Released in 1982, The Love Parade emerged at a pivotal juncture for The Undertones and for British post-punk broadly. The Derry-formed band had built their reputation on raw, Ramones-inflected punk energy but were by this point pursuing a more melodic, pop-oriented direction that would culminate in The Sin of Pride (1983). The single's promotional video, produced within the constraints of early-80s UK indie promo…

Why it matters

Represents the melodic post-punk to New Wave pop transition in the UK indie sphere, circa 1982. The Undertones' move toward hook-driven songwriting on this single — co-written by Michael Bradley and Damian O'Neill — mirrors a broader genre shift away from three-chord punk minimalism. The video's…

The director

British director and photographer active from the late 1970s through the mid-2000s. Known for music video work with leading UK acts of the early 1980s post-punk and New Wave era, including Madness (It Must Be Love, Shut Up), Culture Club (Time (Clock Of The…