Toni Cottura Feat. A.K.-S.W.I.F.T. - Da Party Boom

What this video is

Released in 1997 on Orbit Records GmbH (Germany), 'Da Party Boom' sits at the intersection of German-market Eurodance and American-influenced sample-based hip-hop. The track's use of Doug E. Fresh and Slick Rick's canonical 1985 hip-hop record 'La Di Da Di' as a primary sample anchors it firmly in Old School hip-hop reverence, while its production energy and continental label context place it squarely within the…

Why it matters

Documents the mid-1990s European hip-hop/Eurodance crossover genre at its commercial peak in Germany, and represents an early directorial credit for Patric Ullaeus — later one of Europe's most awarded music video directors — demonstrating his formative visual language applied to club-rap…

The director

Swedish director, photographer, and founder of Revolver Film Company based in Gothenburg. One of the most prolific music video directors in European pop and metal, with 185+ directed credits on IMVDb. Won the Norwegian Grammy (Spellemannsprisen) for Best…