Lily Allen ｜ LDN - Lily Allen ｜ LDN

What this video is

Released in September 2006 as the second single from Lily Allen's debut album Alright, Still, 'LDN' emerged at the crest of the MySpace-driven UK indie boom, when Allen had amassed a mass online following before mainstream label support materialised. The video's Notting Hill / Portobello Road setting roots it firmly in West London's creative and multicultural street culture. Its dual-reality visual conceit — a…

Why it matters

A landmark of mid-2000s British indie-pop, 'LDN' crystallised a new archetype: the female singer-songwriter delivering sharp social commentary beneath a deceptively sunny pop surface. The video's innovative Technicolor dual-reality effect became one of the most discussed visual conceits in UK…

The director

British-Iranian filmmaker born in London, 1977. Graduated with a Fine Art Film & Video degree from Central Saint Martins College of Art and Design. Co-founded The Imaginary Tennis Club, a London-based multimedia arts collective. Built his career directing…