The Get Up Kids - Action & Action

What this video is

Released in December 1999, the 'Action & Action' video arrived at a pivotal inflection point for emo music: Something to Write Home About had just been released on September 28, 1999 through Vagrant Records, and was beginning to demonstrate that pop-leaning emo could achieve genuine commercial traction outside the hardcore underground. The video's distribution via Insound — an early online music retailer — rather…

Why it matters

As a single from what is widely considered one of the quintessential second-wave emo albums, this video documents the Get Up Kids at the precise moment the genre was transitioning from underground DIY circuit to mainstream-adjacent independent label success. The band's influence on subsequent acts…