The Golden Horde： '100 Boys' - The Golden Horde： '100 Boys'

What this video is

The Golden Horde occupied a singular position in the Irish alternative music landscape of the late 1980s and early 1990s — a cult band whose influence consistently outran their commercial reach. '100 Boys', launched as a single on U2's Mother/Island Records imprint in October 1989, was one of the first major statements from that label's roster. The band's self-titled 1991 album, which features the track, was voted…

Why it matters

A landmark document of Ireland's late-1980s post-punk / garage-rock underground, '100 Boys' represents the high-water mark of The Golden Horde's visibility. The video's rapid-fire editing and performance-first aesthetic encapsulates the DIY music video grammar that bridged post-punk and the…

The director

Dublin-born Irish director and photographer. Cut his teeth directing music videos in the early 1990s, beginning with The Golden Horde before becoming a regular visual collaborator with U2 from the Achtung Baby era (1991) onwards, directing videos for 'The…