HANA - Avalanche

What this video is

Released October 5, 2016 under 4AD, 'Avalanche' sits at the intersection of HANA's breakout trajectory and Grimes' extended creative universe. The video emerged from a deeply collaborative moment: the two artists had spent much of 2016 on tour together across Europe, and The AC!D Reign Chronicles project—seven videos shot guerrilla-style over two European weeks—represents a landmark in DIY art-pop video-making.…

Why it matters

A defining artifact of 2010s DIY art-pop and the 4AD experimental pop ecosystem. 'Avalanche' demonstrates the era's convergence of bedroom production aesthetics, feminist lyrical interiority, and director-as-collaborator visual culture. Grimes' direction positions the video within a canon of…

The director

Grimes (Claire Elise Boucher, born March 17, 1988, Vancouver, Canada) is a Canadian singer, songwriter, record producer, and music video director. She began recording experimental music while attending McGill University in Montreal. Her critically acclaimed…