Longpigs - On and On HD

What this video is

Released in March 1996, 'On and On' arrived at the apex of the Britpop wave and became Longpigs' commercial breakthrough, reaching No. 16 on the UK Singles Chart. The band — comprising Crispin Hunt, Richard Hawley, Simon Stafford, and former Cabaret Voltaire drummer Dee Boyle — hailed from Sheffield and occupied an emotionally rawer, less laddish corner of the mid-90s British indie landscape than their Oasis or…

Why it matters

A defining document of the Britpop fringe — indie rock bands operating within the commercial ecosystem of mid-90s UK chart culture while resisting its more ostentatious tendencies. 'On and On' demonstrated that introspective balladry could achieve mainstream chart success within the Britpop…