Heart - Never

What this video is

The 'Never' music video arrives at the precise moment of Heart's most consequential commercial reinvention. Released in August 1985 as the second single from their self-titled Capitol Records debut, it followed 'What About Love' in establishing the band's new MTV-optimized identity. The album would go on to be certified quintuple platinum and generate four top-10 Billboard Hot 100 singles — an unprecedented…

Why it matters

A landmark artifact of the mid-80s arena rock / MTV commercial rock crossover. 'Never' demonstrated that female-fronted hard rock acts could compete at the highest level of mainstream radio and MTV rotation. Its production values, editing pace, and theatrical staging set a template for the…

The director

Marty Callner was a prominent Los Angeles-based music video and concert film director highly active during the MTV Golden Era of the 1980s. He became one of the premier directors for large-scale, theatrically staged rock music videos, known for elaborate set…