Death From Above 1979 - Modern Guy

What this video is

Released in July 2021, 'Modern Guy' arrived as the lead single video from Death from Above 1979's fourth studio album Is 4 Lovers (Universal Music Canada, March 2021), the duo's first self-produced record. The video's car-chase narrative in Hamilton, Ontario situates the band within a distinctly Canadian industrial geography, eschewing the glamour of major-market video production in favor of kinetic,…

Why it matters

Death from Above 1979 are foundational figures in the 2000s dance-punk and electro-metal crossover, fusing bass-heavy minimalism with hardcore drumming and electronic textures. 'Modern Guy' represents the opening statement of their fourth album and self-production era, cementing their place in the…

The director

Alex P. Smith is a Canadian video director and producer based in Ontario, operating as Video Director/Producer at Universal Music Canada. He is associated with Canadian independent and major-label music video production.