Isaac Dunbar - fan behavior

What this video is

Released February 19, 2021 as part of Isaac Dunbar's 'evil twin' EP on RCA Records, 'fan behavior' documents the moment a 17-year-old Massachusetts artist straddled experimental influences (Arca, SOPHIE, Aphex Twin) and mainstream pop ambition. The song was first leaked by Dunbar himself on TikTok in December 2020 — a defining Gen Z promotional gesture that blurred artist-fan boundaries before the official release.…

Why it matters

A key early-career document in the Gen Z alt-pop canon, 'fan behavior' represents the convergence of experimental electronic influence and radio-adjacent pop structure. Its trajectory from discarded Top-40 beat to Arca-inspired synth track exemplifies the permeable genre boundaries of post-2020…

The director

TUSK is directing duo Kerry Furrh and Olivia Mitchell, who met at USC and built a creative and life partnership. They rose through music video direction before expanding into advertising and short film. Clients include Sony, Google, Maybelline, and Beats by…