Sheff G - Run It Up feat. Sleepy Hallow & A Boogie Wit da Hoodie

What this video is

Released August 18, 2021, 'Run It Up' arrives at a pivotal moment in Brooklyn drill's commercial maturation. Sheff G — widely credited as a founding figure of the Brooklyn drill movement — unites with fellow Winners Circle member Sleepy Hallow and Bronx melodic rap star A Boogie Wit da Hoodie, bridging distinct NYC rap micro-scenes. Released through Winners Circle Entertainment / RCA Records (a partnership…

Why it matters

A landmark Brooklyn drill crossover single demonstrating the genre's commercial reach by uniting its godfather (Sheff G), his Winners Circle collaborator (Sleepy Hallow), and a top-tier melodic NYC rapper (A Boogie Wit da Hoodie). The video's production values and major-label release strategy…

The director

Claudia Rézir is a music video director and the sole woman executive within Winners Circle Entertainment's management and creative team. 'Run It Up' (2021) marked her directorial debut. She directed the video under the Winners Circle Entertainment label…