Connie Diiamond - Ghetto & Ratchet (Remix) feat. Jenn Carter

What this video is

Released October 6, 2023 on Def Jam Recordings, the Jenn Carter remix of 'Ghetto & Ratchet' arrived at the peak of a prolific remix campaign that saw Connie Diiamond — a Bronx rapper born Constance Burns who went viral with a 2016 freestyle and signed to Def Jam after a 2021 DaBaby-beat freestyle — cycle her breakout single through collaborators including Dave East, 26ar, Kyah Baby, Don Q, Shani Boni, Jenn Carter,…

Why it matters

Represents the 2023 convergence of NYC drill and Jersey club aesthetics at the major-label level; documents female artists' prominent role in the NYC street rap remix economy; captures the TikTok-era viral single cycle in which a single track accrued seven or more official remix videos within…

The director

DDFRX and BlockWorkTV are a NYC-based directing and production entity credited on multiple videos in the 'Ghetto & Ratchet' remix campaign for Connie Diiamond on Def Jam Recordings (2023). BlockWorkTV is an established Brooklyn-rooted hip-hop video…