Alessia Cara - Out Of Love

What this video is

Released in April 2019 as the official music video for the third single from Alessia Cara's sophomore album 'The Pains of Growing' (Def Jam, November 2018), 'Out Of Love' arrived during a peak period for emotionally confessional Canadian pop exports. Cara had won Best New Artist at the 2018 Grammys and was touring as support for Shawn Mendes. The song was written from a friend's perspective — the first time Cara…

Why it matters

Represents the mature, restrained wing of late-2010s millennial pop balladry — a counterpoint to maximalist production trends. The video's minimalism and observational structure exemplify a broader streaming-era aesthetic shift toward intimacy and psychological interiority over spectacle,…

The director

Tobias Nathan is a New York-based director who studied journalism and creative writing at Boston University before working as a copywriter and creative director at Madison Avenue ad agencies. He transitioned into filmmaking via a co-directed Miguel music…