Alessia Cara - How Far I'll Go

What this video is

Released November 3, 2016, as a promotional single ahead of Disney's Moana soundtrack, this video sits at the intersection of blockbuster animation marketing and mainstream pop credibility. Alessia Cara, a rising Canadian singer-songwriter on Def Jam, provided a pop-radio-ready version of the song originally performed in-film by Auli'i Cravalho. The video's beach-set performance aesthetic mirrored Moana's…

Why it matters

Represents the mid-2010s evolution of the Disney pop crossover single: a format in which major pop artists record accessible versions of animated film songs for radio and streaming audiences. The video's naturalistic, performance-driven aesthetic contrasts with the fantastical source material,…

The director

Hong Kong-born Australian-Japanese director and writer based in Los Angeles. Began career in photography before transitioning to film. Known for music video work with Katy Perry, Charlie Puth, Alessia Cara, and Miguel. Her projects have accumulated over one…