Alessia Cara - Trust My Lonely

What this video is

Released October 5, 2018 as the second single from Alessia Cara's sophomore album The Pains of Growing (Def Jam Recordings), 'Trust My Lonely' arrived during a peak moment for young female artists articulating self-sufficiency and post-relationship autonomy in mainstream pop. The video's visual language — a lone performer commanding a chromatic studio space — echoes a broader 2017–2019 trend of minimalist,…

Why it matters

Represents a key text in the late-2010s Canadian indie-pop crossover moment, alongside artists such as Shawn Mendes and The Weeknd. The reggae-inflected synth-pop production by Pop & Oak demonstrates the genre hybridization characteristic of streaming-era pop singles designed for algorithmic…

The director

Aaron A. Bertrand (known professionally as Aaron A.) is a Canadian music video director based in Toronto. He has directed videos for artists including Nelly Furtado, Down with Webster, Fefe Dobson, Stereos, Jully Black, Kreesha Turner, and Emily Osment. He…