Alessia Cara - Shapeshifter Studios Presents： Get Them Back or Get Them Back (Episode 1)

What this video is

Released August 16, 2021, 'Shapeshifter Studios Presents: Get Them Back or Get Them Back (Episode 1)' is part of a multi-episode web series Alessia Cara deployed as transmedia promotion for her third studio album In the Meantime (Def Jam Recordings, September 24, 2021). The series extends the fictional 'Shapeshifter Studios' universe introduced in the 'Shapeshifter' single and music video, in which Cara portrays…

Why it matters

Represents an important artifact of early-2020s transmedia pop promotion: the music video extended universe (MVEU). Cara's Shapeshifter Studios construct — originating in the 'Shapeshifter' single and branching into episodic game-show content — exemplifies how independent-minded major-label…

The director

Tusk is the directorial duo of Kerry Furrh and Olivia Mitchell, both USC film school graduates. They are known for surreal, character-driven pop visuals and branded content. Their short film Girl Band premiered at Tribeca Film Festival. In 2024, Adweek named…