Alessia Cara - Shapeshifter

What this video is

Released July 23, 2021 as one of two lead singles (alongside 'Sweet Dream') promoting Alessia Cara's third studio album 'In the Meantime' (released September 24, 2021). The dual-single campaign was framed around a 'theme of duality,' with 'Shapeshifter' representing the more mature and light-hearted pole. The video was produced during a post-pandemic resurgence of high-concept, theatrically ambitious music videos.…

Why it matters

A high-watermark example of comedic-theatrical pop music video production in early 2020s indie-pop. The video advances the multi-role single-performer format — a recurring pop video device — by embedding it within a coherent noir parody narrative structure with named characters, genre-specific…

The director

Tusk is the directing duo of Kerry Furrh and Olivia Mitchell, who met at USC. Their breakout short 'Girl Band' premiered at Tribeca Film Festival. They have directed music videos for artists including Tate McRae, Alessia Cara, Camila Cabello, and Brandy, as…