Built to Spill - Gonna Lose

What this video is

Released April 12, 2022, 'Gonna Lose' arrived as Built to Spill's first new music in seven years and their debut single for Sub Pop Records, one of indie rock's most storied labels. The track emerged from an unusual cross-continental collaboration between frontman Doug Martsch and Brazilian psychedelic jazz-rock duo Oruã (Lê Almeida and João Casaes), begun during Built to Spill's Brazilian tour and continued…

Why it matters

As the lead single and opener of When the Wind Forgets Your Name, 'Gonna Lose' signals a meaningful evolution in Built to Spill's sound: the echo-heavy, power-trio guitar attack incorporates spatial production techniques influenced by Brazilian psychedelic rock and dub, expanding the band's…

The director

Jordan Minkoff is a director and 2D animator operating under the moniker 'Dr. Cool,' specializing in music video animation. His confirmed directorial credits include music videos for Built to Spill ('Living Zoo,' 'Never Be The Same,' 2015; 'Gonna Lose,'…