Built to Spill - Fool's Gold

What this video is

Released June 21, 2022, 'Fool's Gold' arrived as the third advance single from When the Wind Forgets Your Name, Built to Spill's first album in seven years and their debut on Sub Pop Records. The album was notably recorded in Brazil with producers Lê Almeida and João Casaes, representing a significant departure from the band's Pacific Northwest-anchored recording history. The video's deadpan, lo-budget humor…

Why it matters

Built to Spill are a foundational act of Pacific Northwest indie rock, and 'Fool's Gold' represents a late-career reinvention that melds their guitar-driven legacy with lo-fi '60s pop textures. The music video's comedic, fast-cut DIY aesthetic reinforces the genre's ongoing resistance to…

The director

Jordan Minkoff, also known professionally as 'Dr. Cool,' is a director, animator, actor, and editor active in independent music video production. His verified credits include music videos for Mozart's Sister ('Moment 2 Moment,' 'Bump,' 2017), Moon King ('In…