Built to Spill - Rocksteady

What this video is

Released as the final pre-release single from When the Wind Forgets Your Name (Sub Pop, September 9, 2022), 'Rocksteady' represents a deliberate genre departure for Built to Spill — a Boise, Idaho-anchored indie rock institution active since 1992. The album emerged from Doug Martsch's collaboration with Brazilian musicians Lê Almeida and João Casaes of the psychedelic jazz-rock band Oruã, whose influence introduced…

Why it matters

Built to Spill's 'Rocksteady' is a landmark moment in the band's discography as their most explicit engagement with reggae and dub aesthetics. Critics noted the song's 'pronounced Jamaican lilt' and called it the band's 'furthest departure' from their established sound. For genre historians, it…

The director

Jordan Minkoff is a music video director with a documented working relationship with Built to Spill spanning multiple album cycles. Credited credits include Built to Spill's 'Living Zoo' (2015) and 'Never Be The Same' (2015) from the Untethered Moon era,…