The Head and the Heart - Let's Be Still

What this video is

Released in early 2014 to support the October 2013 album 'Let's Be Still,' this video arrived at the height of the American indie folk boom, when bands like The Lumineers, Of Monsters and Men, and The Head and the Heart were bringing acoustic, harmony-driven music to mainstream audiences via Sub Pop and similar labels. The album debuted at #10 on the Billboard 200 with 42,000 copies sold, reflecting the genre's…

Why it matters

Represents a key visual artifact of the early-2010s indie folk commercial peak, demonstrating how Sub Pop-era bands adapted surrealist and theatrical music video conventions—typically associated with art-pop or experimental genres—to the warm, acoustic-Americana register. The video's…

The director

Jonathan Augustavo (born Seattle, WA) is a Filipino-American filmmaker, commercial director, and music video director. He graduated from Washington State University's Murrow College of Communication (2006) and earned an MFA in Film from ArtCenter College of…