The Head and the Heart - Lost in My Mind

What this video is

Released in spring 2011 via Sub Pop Records, 'Lost in My Mind' arrived during a nationwide swell of interest in Pacific Northwest indie folk. The band had formed through open-mic nights in Seattle and was quickly signed after grassroots momentum; the video's documentary warmth and deeply shadowed palette mirror both the song's themes of longing and introspection and the broader cultural moment of acoustic…

Why it matters

A defining document of the early-2010s indie folk revival, the video's restrained visual grammar — slow cuts, sepia grading, low brightness — translates the Americana folk-rock tradition into a contemporary music video language. It exemplifies Sub Pop's mid-period aesthetic shift toward…

The director

Seattle-raised filmmaker who grew up around advertising creatives; attended film school after VHS and Hi8 skate video production. Works across music videos, commercials, and documentary. Known for the 2017 feature Everything Beautiful Is Far Away…