Alessia Cara - Best Days

What this video is

Released concurrently with Alessia Cara's third studio album In the Meantime on September 24, 2021, 'Best Days' arrived during a moment of widespread millennial and Gen-Z reckoning with mortality, stagnation, and post-pandemic psychological recovery. The song's central anxiety—fear that formative years are irretrievably past—resonated acutely with a generation whose early adulthood was disrupted by COVID-19. Cara,…

Why it matters

Represents a high-water mark of 2021 confessional Canadian indie-pop music video craft: TUSK's direction synthesizes the introspective singer-songwriter tradition with surrealist visual metaphor, creating a template for memory-narrative videos in the post-pandemic era. The video's deliberate use…

The director

TUSK is the directing duo of Kerry Furrh and Olivia Mitchell, who met at USC film school. Their breakout short Girl Band premiered at Tribeca, was covered by New York Magazine, and was acquired by Freeform. They direct music videos, branded content, and…