Alessia Cara - Shapeshifter Studios Presents： Get Them Back or Get Them Back (Episode 2)

What this video is

Released during the rollout campaign for Alessia Cara's third studio album 'In the Meantime' (Def Jam Recordings, September 24, 2021), this episode is part of a multi-part YouTube series titled 'Shapeshifter Studios Presents: Get Them Back or Get Them Back,' which ran from August 16 to September 9, 2021. The series extended the world-building begun in the 'Shapeshifter' music video, in which Cara portrayed multiple…

Why it matters

Represents a significant evolution in the music-video-as-promotional-universe format: rather than a standard single music video, Cara and her creative team constructed a serialized episodic world tied thematically to album singles. The 'Shapeshifter Studios' brand functions as a fictional…

The director

Tusk is a Los Angeles-based directing duo composed of Kerry Furrh and Olivia Mitchell, formed after the two met at USC. They operate as both a directing duo and boutique production company. Their narrative short film 'Ripe!' won Best Narrative Short at…