BEACH HOUSE - ONLY YOU KNOW (LYRIC ANIMATION)

What this video is

Released January 19, 2022 as part of Once Twice Melody's Chapter Three rollout, 'Only You Know' arrived during a period when Beach House had refined the serialized album drop into a fine art. Sub Pop's strategy of commissioning unique lyric animations for all 18 tracks — each by a different visual artist — repositioned the lyric video from promotional afterthought to standalone curatorial artifact. The format…

Why it matters

Represents a landmark moment in the lyric animation format's elevation to art-object status within indie dream-pop. The Once Twice Melody campaign's commissioning of individual animators per track — including Ethan Fedele, Jennifer Juniper Stratford, Zach Lieberman, and Nicholas Law — established…

The director

Ethan Fedele is a brand and motion designer based in Brooklyn, NY, working across design and motion disciplines. His client and creative work spans editorial illustration (including BBC commissions), brand identity, and music video animation. He contributed…