BEACH HOUSE - ＂PAY NO MIND＂

What this video is

Released November 15, 2018, 'Pay No Mind' arrived as the fourth music video from Beach House's seventh album '7' (Sub Pop, May 2018). The video occupies a distinct position in the album's visual campaign, which otherwise featured psychedelic and conceptually constructed visuals. By contrast, 'Pay No Mind' deploys raw tour documentation as its aesthetic core, reflecting a broader 2010s indie movement toward…

Why it matters

As a dream pop artifact, the video is significant for its refusal of the genre's typical visual register — there are no constructed surrealist tableaux or studio-fabricated dreamscapes. Instead, it finds the genre's hallmark haze and warmth inside the documentary real, demonstrating that dream…

The director

Michael Hirsch is a filmmaker and tour documentarian who has worked closely with Beach House over multiple years. He toured with the band on and off for at least three years, filming approximately 100 of their live shows to accumulate the footage used in…