Bully - Focused

What this video is

Released February 7, 2018, 'Focused' is drawn from Bully's sophomore Sub Pop album Losing (October 2017), engineered and mixed by frontwoman Alicia Bognanno at Steve Albini's Electrical Audio in Chicago. The song thematically explores young female friendship and coming-of-age, sitting within a broader album arc of emotional loss, anxiety, and resilience. The animated video format aligns with a mid-2010s indie trend…

Why it matters

Bully occupies a critical node in the 2010s post-grunge / indie rock revival, drawing on Sonic Youth, Pixies, Breeders, and Sleater-Kinney as touchstones while filtering them through a confessional, self-produced lens. 'Focused' is the thematic anchor of Losing — its lyrics provide the album's…

The director

Rozalina Burkova is a visual artist, illustrator, and animation director born in 1989 in Stara Zagora, Bulgaria. She holds a BA in Fashion Design from Central Saint Martins, UAL, London. She works internationally and has been based between Barcelona and…