Bully - Where To Start

What this video is

Released June 11, 2020 — deep within the first wave of COVID-19 pandemic lockdowns — 'Where to Start' functions as a document of pandemic-era creative constraint turned into aesthetic strength. The DIY home-production approach, necessitated by quarantine conditions, aligns with a broader 2020 moment in which artists globally were forced to generate visual content from domestic spaces. As the lead single from…

Why it matters

A key artifact of the 2020 alt-punk / indie-rock moment, 'Where to Start' bridges 1990s grunge-inflected melodic punk (riot grrrl, Pixies-era dynamics, Nirvana-adjacent fuzz) with contemporary emotional directness. As a Sub Pop single it extends the label's historical continuum from Seattle grunge…

The director

Alan Del Rio Ortiz is a music video director and editor credited on the 'Where to Start' visual, confirmed as both co-director and editor by IMVDb. Alicia Bognanno is the founder, vocalist, guitarist, and primary creative force behind Bully; she earned a…