Bully - Guess There

What this video is

Released in 2018 to promote Bully's second album 'Losing' (Sub Pop, 2017), 'Guess There' arrives during a moment of renewed critical interest in 90s-lineage indie rock helmed by women. The video's radical choice to replace human performance entirely with a snail protagonist in a miniature suburban world reframes the song's themes of loneliness and longing through wry, surrealist allegory. The warm saturation…

Why it matters

Represents a high-water mark of conceptual music video production within the 2010s indie-rock ecosystem — notable for entirely eschewing band performance footage in favor of a fully realized miniature narrative world. Aligns with Sub Pop's tradition of visually inventive, artist-driven video…

The director

Aleia Murawski (Painting alumna, University of Illinois) and Samuel Copeland (Graphic Design alumnus, University of Illinois) are a Chicago-based creative duo known for constructing elaborate miniature sets populated by live snails. Their collaborative work…