Bully - Feel The Same

What this video is

Released in November 2017, the video sits at the intersection of the mid-2010s indie alt-rock revival and a contemporaneous surge of feminist conceptual art circulating through Brooklyn's zine and Instagram ecosystems. Bully's signing to Sub Pop — a label synonymous with early-90s grunge — explicitly positioned their sound as heir to that lineage. By commissioning Lazy Mom, frontwoman Bognanno bypassed the…

Why it matters

Represents a key strand of mid-2010s indie rock video production in which artists rejected genre convention (performance, touring-life footage) in favour of commissioning fine-art collaborators. The concept-only format, zero band presence, and stop-motion food destruction place this video closer…

The director

LAZY MOM was a Brooklyn-based food art collaboration between visual artist Phyllis Ma and prop stylist Josie Keefe, active 2014–2018. Their practice encompassed still-life photography, stop-motion video, zines, and gallery installations, with work exhibited…