Luluc - Kids

What this video is

Released August 23, 2018 alongside Luluc's third album Sculptor (Sub Pop, July 13 2018), 'Kids' emerges from a Brooklyn-based Australian expatriate creative community with deep ties to the American indie folk and art-rock worlds. The song and video occupy a specific late-2010s moment in which intimacy, autobiographical vulnerability, and restrained craft were markers of critical credibility within the Sub Pop/NPR…

Why it matters

The video is a primary document of the 2010s Sub Pop indie folk aesthetic: self-produced, emotionally autobiographical, and visually anti-spectacular. It exemplifies the documentary performance video form that flourished in the Bandcamp/NPR era, where credibility was signaled through restraint,…

The director

Katie Mitchell is an Emmy-nominated documentary filmmaker and close collaborator of Luluc. She is known for her observational documentary style, capturing intimate human subjects in naturalistic settings. Her work emphasizes portraiture and personal…