Luluc - Tangled Heart

What this video is

Released in July 2014 alongside Luluc's Sub Pop debut album Passerby, 'Tangled Heart' emerges from the mid-2010s Brooklyn indie folk ecosystem — a scene defined by transplant artists navigating urban alienation and intimacy simultaneously. The video's aesthetic currency lies in its analog-nostalgic visual language: heavy grain, near-grayscale processing, and archival-style city footage reflecting a broader cultural…

Why it matters

A distilled example of 2010s indie folk music video aesthetics: the video eschews performance spectacle in favour of conceptual visual poetry. The silhouette-compositing technique and near-monochrome grade became minor signatures of the era's DIY-influenced, emotionally earnest visual language,…

The director

Jarod Taber is a Director and Creative Director based in New York and Los Angeles, working across editorial content, brand campaigns, and cultural activations. He studied at San Francisco State University (Broadcast and Electronic Communication Arts, class…