Ingrid Michaelson, ZAYN - To Begin Again

What this video is

Released April 15, 2021, 'To Begin Again' arrived during a pivotal moment in the American cultural psyche — roughly one year into the COVID-19 pandemic, weeks after vaccine rollout began accelerating, and months after the Biden-Harris electoral victory that Michaelson has publicly cited as the song's compositional catalyst. The video's documentary approach — filming ordinary New Yorkers going about their daily…

Why it matters

The video represents a significant intersection of indie-folk singer-songwriter tradition and global pop, documenting a post-pandemic urban optimism in real-time. Its documentary visual grammar — warm, rapid-cut, civilian-focused — marks a notable departure from the performance-driven conventions…

The director

Marykate Schneider is a music video director credited on the 2021 video for 'To Begin Again' by Ingrid Michaelson and ZAYN. Her work on this project is documented across IMDB (tt14463276), IMVDb, VideoStatic, and multiple entertainment publications. No…