David Guetta ft Justin Bieber - 2U (The Victoria’s Secret Angels Lip Sync)

What this video is

Released June 9, 2017, '2U' arrived at a peak moment for both David Guetta's global DJ brand and Justin Bieber's collaborative-single run, following back-to-back US Billboard Hot 100 chart-toppers 'Despacito' and 'I'm the One'. The Victoria's Secret version represents a landmark moment in the convergence of luxury fashion brand content and mainstream pop music video production — a strategic co-branding exercise…

Why it matters

A defining artifact of the branded music video format, where a luxury fashion house functions as both production company and narrative world. Demonstrates the full commercial maturation of EDM-pop crossover singles as vehicles for high-visibility brand partnerships. The dual music video release…

The director

Jerome Duran is a photographer and director with documented ties to the Victoria's Secret brand ecosystem. His IMDB credits include directing this 2017 music video and producing the Victoria's Secret Fashion Show (2016), with additional crew credits on The…