Armani White - GOATED. ft. Denzel Curry

What this video is

Released January 13, 2023 via Def Jam Recordings, 'GOATED.' arrived at the peak of Armani White's momentum following his viral breakout with 'BILLIE EILISH.' The video operates as a self-mythologizing statement — a visual manifesto of ascension rooted in West Philadelphia identity, delivered via a lavish multi-city production. The inclusion of boxing icon Floyd Mayweather Jr. as a cameo training partner literalizes…

Why it matters

This video documents a key transitional moment in 2020s mainstream rap: the pathway from social-media virality to major-label visual production. Its multi-city, multi-unit structure — unusual for a single — signals Def Jam's investment in Armani White as a flagship artist. The production codifies…

The director

Mikey D'Amico is a cinematographer and director, co-founder of Mad Street Films, a Philadelphia-based production house specializing in music videos and branded content. Davey Robinson is a director and cinematographer whose credits include the 2024 feature…