Luluc - The Wealthiest Queen - Animation by Lucy Dyson

What this video is

Released in February 2019 to accompany Sub Pop's international reissue of Luluc's debut album Dear Hamlyn (originally self-released in Australia in 2008), this animated video marks the global reintroduction of Zoe Randell and Steve Hassett's folk songwriting to a wider audience. The choice of animation over live performance video reflects both Luluc's understated aesthetic and Lucy Dyson's established place within…

Why it matters

Represents the intersection of Australian indie folk and international collage-animation art practice. The video demonstrates how boutique labels like Sub Pop deploy artist-animators to position chamber folk acts within a visually literate, gallery-adjacent audience. Lucy Dyson's involvement…

The director

Lucy Dyson is a Berlin-based Australian artist, animator, and award-winning music video director born in 1981. She holds a BA (Hons) in Media Arts specialising in Experimental Animation from RMIT University. She has directed over fifty music videos and…