Bria Salmena - The Sun Ain't Gonna Shine Anymore

What this video is

Released September 24, 2021 via Sub Pop Records as part of the debut EP 'Cuntry Covers Vol. 1', this video emerged from a pandemic-era creative retreat in which Bria Salmena — frontwoman of Toronto post-punk outfit FRIGS — turned to country and folk covers as a form of emotional mirroring. The choice of the Walker Brothers' 1966 classic (written by Bob Crewe and Bob Gaudio) signals a transatlantic, baroque-pop…

Why it matters

A key document in the 2020s trend of post-punk artists pivoting to Americana and country covers — a genre-crossing practice that reclaimed emotional vulnerability from within Canadian indie rock. Released on Sub Pop, the video bridges the label's grunge/indie heritage with a pastoral,…

The director

Andrew Matthews is a director credited with helming music videos in the Canadian indie music sphere. He directed the official video for Bria Salmena's 'The Sun Ain't Gonna Shine Anymore' (2021), released via Sub Pop Records. His name appears consistently…