Bria Salmena - Stretch the Struggle

What this video is

Released January 2025 as the debut single from Bria Salmena's first solo album Big Dog (Sub Pop / Royal Mountain, March 28 2025), this video arrives at a cultural moment defined by post-pandemic introspection and the assertion of individual artistic identity. Salmena — formerly the frontwoman of Canadian post-punk outfit FRIGS and a vocalist in Orville Peck's live band — steps into solo authorship with a visual…

Why it matters

Sits at the intersection of post-punk revival, darkwave, shoegaze, and krautrock-inflected indie rock — genre coordinates that define a significant 2020s underground current. The video's visual approach reinforces the album's sonic hybridity, blending kinetic punk energy with meditative,…

The director

Gennelle Cruz and David May are a Canadian directing duo confirmed across multiple music press outlets (She Makes Music, Earmilk, Line of Best Fit, Bizzarre.co.uk, photogmusic.com) as co-directors of this video. Specific independent biographical details for…