Bria Salmena - Hammer

What this video is

Released February 25, 2025, 'Hammer' is the second single from Bria Salmena's debut solo album Big Dog (Sub Pop / Royal Mountain Records, March 28, 2025). Salmena, formerly the frontwoman of Canadian post-punk outfit FRIGS and a vocalist in Orville Peck's live band, uses the video and song as a declaration of solo artistic identity. Originally written as a love song, 'Hammer' evolved into an anthem of personal…

Why it matters

'Hammer' occupies a significant intersection of 2020s indie art-pop and post-punk revival, drawing on coldwave atmospherics and alternative rock emotionalism. As a Sub Pop single from a debut solo album by a veteran of the Canadian underground, it documents the maturation of a major indie voice…

The director

Matthew Tammaro and Rebecca Cianfrini are a collaborative directing and photography duo. Their work on the 'Hammer' video extended to shooting the album artwork and press photography for Bria Salmena's debut solo album Big Dog (Sub Pop / Royal Mountain,…