Luluc - Small Window

What this video is

Released July 15, 2014, 'Small Window' appeared at a moment of renewed critical interest in hushed, acoustic indie folk, amplified by Sub Pop's curation and the production cachet of Aaron Dessner of The National. The animated video format distanced the work from conventional performance-based music videos, aligning it with a broader 2010s tendency among indie artists to commission illustrators and animators to…

Why it matters

Represents a key artifact of the 2010s indie folk animated video canon, demonstrating how Sub Pop-era artists used commissioned animation to signal artistic seriousness and emotional depth. The video's near-total rejection of conventional pacing (3 scene changes, ~81-second average shot) is a…

The director

Nacho Rodríguez is a Spanish animator and director born in Asturias, Spain, who studied Fine Arts in Barcelona. He has worked professionally in 2D animation since 2002 across short films, advertising, and video games. He is best known as the creator of the…