Cartel Madras - Lil Pump Type Beat

What this video is

Released September 4, 2019, as the lead single from Cartel Madras's Sub Pop debut EP 'Age of the Goonda,' this video arrives at the precise cultural moment when SoundCloud-era type-beat culture had become ubiquitous enough to be satirized and reclaimed. The title 'Lil Pump Type Beat' directly references the SoundCloud economy in which anonymous producers post instrumental tracks labeled as 'type beats' to attract…

Why it matters

A landmark document of late-2010s diaspora trap and the 'Goonda Rap' subgenre, this video captures the precise moment underground South Asian-Canadian artists entered the U.S. indie infrastructure (Sub Pop) without shedding their DIY mosh-pit aesthetic. Its defiance of rapid-cut trap video…

The director

Asim Overstands and Vince Raquel are Canadian music video directors credited on Cartel Madras's 'Lil Pump Type Beat' (2019), confirmed via Sub Pop Records' official press release and the duo's own Facebook announcement. Both directors are credited as…