Frankie Cosmos - 41st

What this video is

Released September 5, 2019 as the final pre-release single from 'Close It Quietly' (Sub Pop, September 6, 2019), '41st' arrived at a moment when the late-2010s bedroom pop and DIY indie-pop scene was reaching a critical mass of mainstream visibility. The video's self-directed tour-footage format is emblematic of how independent artists at this time were leveraging personal, unmediated visuals as an intentional…

Why it matters

Frankie Cosmos occupies a key node in the lineage from 1990s lo-fi indie rock through 2010s Tumblr-era bedroom pop to the emotionally confessional DIY songwriting that defines a generation of artists on independent labels. '41st' and its video exemplify the genre's aesthetic principles: brevity,…

The director

Greta Kline is the primary songwriter, guitarist, and vocalist of Frankie Cosmos, a New York City-based indie pop project she has led since approximately 2009. She has released music on Sub Pop Records and is known for prolific songwriting output and a DIY…