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Frankie Cosmos - Jesse

2018 · Late 2010s Indie-Pop / Bedroom-to-Label Era (2018) · music video

Frankie Cosmos - Jesse music video

2018Late 2010s Indie-Pop / Bedroom-to-Label Era (2018)2010s DIY Indie-Pop / Anti-Folk Revival — New York bedroom-recording scene graduating to institutional indie infrastructureDir. Loroto Productions (P. Nick Curran) / Frankie Cosmos

What this video is

Released in March 2018 as the lead single's official music video companion to Frankie Cosmos's Sub Pop debut Vessel, 'Jesse' sits at the intersection of multiple late-2010s internet cultural phenomena. The deliberate invocation of ASMR and slime YouTube culture — at peak mainstream visibility in 2017–2018 — positions the video as a self-aware artifact of web-native aesthetics migrating into indie music video…

Why it matters

The video is a significant document of how indie-pop artists in the late 2010s absorbed and recontextualized YouTube micro-genre aesthetics (ASMR, slime) into music video form, democratizing production values while signaling fluency in internet vernacular. It reflects the broader anti-glossy…

The director

Loroto Productions is a Brooklyn, NY-based production company founded by partners Addison Post and P. Nick Curran, with over thirteen years of experience in commercial, documentary, and music video filmmaking. P. Nick Curran has produced, shot, and edited…

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