Hannah Jadagu - Admit It

What this video is

Released in April 2023 as the fourth single from Hannah Jadagu's debut album Aperture on Sub Pop Records, 'Admit It' sits at a pivotal cultural moment: the emergence of Gen-Z Black women as a defining force in indie pop, a genre historically dominated by white artists. Jadagu's trajectory — from recording her debut EP entirely on an iPhone 7 in Mesquite, TX to recording her full-length at Greasy Studios Paris —…

Why it matters

Represents the 2020s maturation of bedroom pop: a genre born from lo-fi iPhone recording (Clairo, Steve Lacy) transitioning into polished studio production while retaining its introspective, personal emotional register. Jadagu's work on Aperture — co-produced in Paris, released on Sub Pop — marks…

The director

Sterling Smith is a music video director credited with the 'Admit It' official video for Hannah Jadagu (2023), released via Sub Pop Records. Smith operates in the emerging indie music video space. No further verified biographical details are available from…