Hannah Jadagu - What You Did

What this video is

Released February 22, 2023, 'What You Did' arrived as the lead single announcing Hannah Jadagu's debut LP Aperture (Sub Pop, May 19, 2023). Jadagu—a Texas-born, NYC-based artist of Zimbabwean heritage who famously recorded her 2021 debut EP entirely on an iPhone 7 using GarageBand—represents a generation of artists for whom the barriers between bedroom production and major indie label releases have collapsed. The…

Why it matters

Sits at the convergence of shoegaze revival, noisy indie rock, and bedroom pop—genres experiencing strong critical and commercial resurgence in the early 2020s. Jadagu's trajectory from iPhone GarageBand recordings to Sub Pop full-length is emblematic of how streaming-era discovery pipelines have…

The director

New York City-based photographer and videographer. DP on all three seasons of HBO's How To with John Wilson and the John Early Special. Directed and shot music videos for artists including Baauer, OPN, Model/Actriz, Current Joys, James Ivy, Wavedash, and…