Hannah Jadagu - My Love

What this video is

Released June 11, 2025 on Sub Pop Records, 'My Love' marked Hannah Jadagu's first new material since her critically lauded 2023 debut Aperture, which earned her recognition from The New York Times, NPR, Billboard, NME, and others. The video arrives during a broader 2020s moment in which indie-pop artists are increasingly self-directing visuals using low-budget but conceptually rich filmmaking, reflecting the DIY…

Why it matters

Represents the 2020s convergence of bedroom-pop intimacy with R&B-inflected electro-pop production. As a Sub Pop single, it signals the historic Seattle label's continued expansion into genre-fluid indie territories. The video's co-directed, low-budget surrealism exemplifies a new generation of…

The director

Hannah Jadagu is a Dallas-born, New York-based singer-songwriter and producer signed to Sub Pop Records, acclaimed for her 2023 debut LP Aperture and praised by The New York Times, NPR, Billboard, and others. Annika Santhanam is a Brooklyn-based creative…