Hannah Jadagu - Say It Now

What this video is

Released in September 2022, 'Say It Now' marked Hannah Jadagu's sole single release that year as she transitioned from her iPhone 7-recorded debut EP (What Is Going On?, 2021) toward her first full-length LP (Aperture, 2023). The video's Parisian setting reflects the transatlantic creative collaboration at the heart of the record — co-produced with French producer Max Robert Baby, mixed in Paris — and captures a…

Why it matters

A key 2022 artifact of the post-pandemic bedroom-pop-to-indie-label pipeline, 'Say It Now' exemplifies a generation of artists (Snail Mail, Soccer Mommy, Faye Webster adjacents) who developed their sound on iPhones and GarageBand before graduating to professional studio environments without…

The director

Paris-based filmmaker, colourist, and model born in Brazil and raised in Vietnam. Has worked across narrative film and music video. IMDb credits include work on Mrs. Harris Goes to Paris (2022) and Porto (2016). Known for a sensibility rooted in color as…