Hannah Jadagu - Doing Now

What this video is

Released in 2025 as a single from Hannah Jadagu's sophomore album Describe on Sub Pop, 'Doing Now' represents a pivotal moment in the career arc of an artist who began recording on an iPhone 7 and built a fanbase through lo-fi bedroom pop before earning critical acclaim from NPR and The New York Times. The video arrives during a broader cultural moment in which young Black women are reshaping indie and alternative…

Why it matters

The video documents a key transitional work in the 2020s indie alt-pop canon: an artist moving from DIY iPhone recordings to polished-but-intimate Sub Pop productions without losing the warmth and accessibility that defined her early work. It exemplifies the mid-2020s trend of indie artists using…

The director

Sam Wilbert is a filmmaker and creative collaborator working in the indie music video space, with a documented working relationship with Hannah Jadagu. Wilbert directed the basketball-themed 'Doing Now' video and co-directed and edited the 'Gimme Time' video…