Hannah Jadagu - Think Too Much

What this video is

Released February 11, 2021, during the height of pandemic-era remote life, 'Think Too Much' arrived as Hannah Jadagu's Sub Pop label debut — a landmark moment documenting how Gen Z artists were circumventing traditional music industry pipelines entirely via iPhone production and SoundCloud self-release. The video captures a pre-Omicron New York City with an intimacy and urban freedom that resonated strongly with…

Why it matters

A defining artifact of the early-2020s bedroom pop wave, 'Think Too Much' demonstrated that major indie label-quality output could originate entirely from an iPhone 7 and GarageBand iOS. As Sub Pop's first signing of a Black Gen Z bedroom pop artist, the release marked an important expansion of…

The director

Cameron Livesey is a music video director who collaborated with Hannah Jadagu on her Sub Pop label debut single 'Think Too Much' (2021) and subsequently directed the official video for Jadagu's EP title track 'What Is Going On?' (2021), both released through…