Dum Dum Girls - Coming Down [ALTERNATE OFFICIAL VIDEO]

What this video is

This video occupies a uniquely layered position in early-2010s indie pop history. Shot in 2011 and suppressed for nearly four years, it documents an unguarded, frontwoman-centered street performance aesthetic that was considered too vulnerable for public release at the time. Its eventual 2015 publication — catalyzed by the song's placement in Orange Is the New Black — reflects the growing cultural power of…

Why it matters

A defining artifact of early-2010s dream pop's engagement with black-and-white street portraiture aesthetics. The video's suppression and delayed release make it historically significant as a document of the gap between artist self-perception and label/director vision within Sub Pop's indie…

The director

Milwaukee-born, Los Angeles-based filmmaker and director. Named one of SHOOT Magazine's 'New Directors to Watch.' Known for cross-genre work spanning music videos, commercials (McDonald's, Porsche, State Farm), and the acclaimed documentary feature Sign…